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User Experience
Assessment
Company Name
Company Website
Your Name
First
Last
Do you currently have a website?
Yes
No
What do you like MOST about your current website?
What do you like LEAST about your current website?
How do your users feel when visiting your current website?
Frustrated / Overwhelmed
Dissatisfied
Neutral
Satisfied
Excited / Confident
What is the first thing you want a user to know when they visit your website?
Does your current website quickly and clearly communicate this idea?
Yes
No
Not Sure
What additional information would you like your users to understand about your business, products, or services?
Does your current website quickly and clearly communicate this idea?
Yes
No
Not Sure
In your own words, define the goals you have for your website.
What are the COMPANY'S primary objectives for the website?
Drag and drop the options in order of MOST important (top) to LEAST important (bottom).
Contact Form / Contact Info
Establish Credibility
Generate Qualified Leads / Lead Capture
Sell a Product / Service
Funcational (Payment / Schedule / Register)
Provide Information
Social Sharing / Brand Awareness
Entertainment / Education (Videos / Podcasts)
What is a USER trying to accomplish when they come to your website?
Drag and drop the options in order of MOST important (top) to LEAST important (bottom).
Get in Touch / Contact Information
Determine Credibility
Sign Up / Free Download
Make a Purchase
Take Action (Payment / Schedule / Register)
Gather Information / Make Decision
Social Sharing / Community Connection
Entertainment / Education (Videos / Podcasts)
Are your company objectives aligned with what a user wants to achieve when visiting your website?
Yes
No
Don't Know
Select all barriers to achieving your company objectives below.
Accessibility (ADA)
Content Organization/Structure
User Overwhelm/Information Overload
Site Load Speed/Performance
Lack of/Ineffectual Marketing
Relevancy/Outdated
Visibility/Not Getting Found/SEO
Not Enough/Unclear Information
Budget/Time Constraints
Fear of Commitment
What additional tools might help you acheieve these objectives for your company and/or your users?
Calendar
Scheduling
Lead Capture/CRM
Online Chat/FAQs
Payments/Subscriptions
Forms/Assessments
Other
Other
What questions do commonly receive from your customers or leads?
This can be questions about your products and services, suggestions, how to register for an event, where to find certain information, etc. Understanding what clients ask for the most can help us build a website that guides users to the information they are looking for in an efficient way.
How do your customers typically contact you?
Phone
Email
Text
Ticketing System
Contact Form
Chat bot
Live chat
Social Media
How many hours a week do you spend connecting with prospective leads/clients?
1-5
6-10
11-14
15 or more
What other assumptions can you share about your website audience?
Why do they come to your website? Are they searching for more details or additional resources? Do they fully understand what you have to offer? Do they align with your Ideal Client Avatar?
Have you ever asked your audience for feedback on your WEBSITE?
Yes
No
Have you ever asked your audience for feedback on your business, products, or services?
Yes
No
Would you be interested in creating a feedback survey to send to your audience?
Yes
No
Provide summary of any customer feedback previously received.
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