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user experience

assessment

This assessment is used to identify the relationship between functionality, usability, and company objectives. Please complete it to the best of your ability based on what you know and assume about your company and users.

Your Information

Company Name

Company Website

Your Name

First Last

Do you currently have a website?

Yes

Your Assessment

What do you like MOST about your current website?

What do you like LEAST about your current website?

How do your users feel when visiting your current website?

Frustrated / Overwhelmed	Dissatisfied	Neutral	Satisfied	Excited / Confident

What is the first thing you want a user to know when they visit your website?

Does your current website quickly and clearly communicate this idea?

Yes

Not Sure

What additional information would you like your users to understand about your business, products, or services?

Does your current website quickly and clearly communicate this idea?

Yes

Not Sure

In your own words, define the goals you have for your website.

What are the COMPANY'S primary objectives for the website?

Drag and drop the options in order of MOST important (top) to LEAST important (bottom).

Contact Form / Contact Info
Establish Credibility
Generate Qualified Leads / Lead Capture
Sell a Product / Service
Funcational (Payment / Schedule / Register)
Provide Information
Social Sharing / Brand Awareness
Entertainment / Education (Videos / Podcasts)

What is a USER trying to accomplish when they come to your website?

Drag and drop the options in order of MOST important (top) to LEAST important (bottom).

Get in Touch / Contact Information
Determine Credibility
Sign Up / Free Download
Make a Purchase
Take Action (Payment / Schedule / Register)
Gather Information / Make Decision
Social Sharing / Community Connection
Entertainment / Education (Videos / Podcasts)

Are your company objectives aligned with what a user wants to achieve when visiting your website?

Yes

Don't Know

Select all barriers to achieving your company objectives below.

Accessibility (ADA)

Content Organization/Structure

User Overwhelm/Information Overload

Site Load Speed/Performance

Lack of/Ineffectual Marketing

Relevancy/Outdated

Visibility/Not Getting Found/SEO

Not Enough/Unclear Information

Budget/Time Constraints

Fear of Commitment

What additional tools might help you acheieve these objectives for your company and/or your users?

Calendar

Scheduling

Lead Capture/CRM

Online Chat/FAQs

Payments/Subscriptions

Forms/Assessments

Other

What questions do commonly receive from your customers or leads?

This can be questions about your products and services, suggestions, how to register for an event, where to find certain information, etc. Understanding what clients ask for the most can help us build a website that guides users to the information they are looking for in an efficient way.

How do your customers typically contact you?

Phone

Text

Ticketing System

Contact Form

Chat bot

Live chat

Social Media

How many hours a week do you spend connecting with prospective leads/clients?

1-5

6-10

11-14

15 or more

What other assumptions can you share about your website audience?

Why do they come to your website? Are they searching for more details or additional resources? Do they fully understand what you have to offer? Do they align with your Ideal Client Avatar?

Have you ever asked your audience for feedback on your WEBSITE?

Yes

Have you ever asked your audience for feedback on your business, products, or services?

Yes

Would you be interested in creating a feedback survey to send to your audience?

Yes

Provide summary of any customer feedback previously received.

Located in Carlsbad, CA with a creative team spanning the US, we specialize in branding and web development for small to medium-sized businesses. We take the pain out of technology and transform your business into an engaging and empowering journey.

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Richmond, Virginia

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