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Choosing the right partner to design your website or develop your brand is a big decision—and we don’t take that lightly. Whether you’re building from scratch or leveling up, you deserve to work with a team that truly understands your goals, your business, and what success looks like for you. Over the years, we’ve answered a lot of great questions from business owners just like you—so we’ve compiled the most common ones here. Our hope is that these answers give you clarity, confidence, and a better sense of whether we’re the right fit for your project.

we're often asked...

What Branding Services Do You Provide?

We’re a full-service creative agency offering bespoke logo design and smart brand strategy that stand out and give you a competitive edge. We don’t just make pretty logos—we craft brands with depth, direction, and undeniable presence. Here’s how we bring your brand to life:

Brand Strategy

We help you uncover your core values, define your mission, and create a brand foundation that supports long-term growth and clarity.

Custom Logo Design

Distinctive, professional, and built to last—your logo becomes the cornerstone of your brand identity.

Graphic Design Services

Pixel-perfect, brand-aligned design for every need—digital or print. From business cards to pitch decks to social ads, we’ve got you covered.

Brand Visual Identity Systems

A cohesive design language that includes colors, typography, patterns, and supporting visuals—all aligned with your goals and strategy.

Custom PDF & Lead Magnet Design

Gorgeous, branded PDFs that convert. From opt-ins to ebooks, we design lead magnets that look as good as they perform.

Swag & Trade Show Booth Design

Bring your brand to life in the real world with show-stopping swag, signage, and booth design that draws people in and leaves a lasting impression.

We’re a US-based, woman-owned creative agency that doesn’t just craft logos—we take a holistic approach to your business’s marketing and online presence. Beyond design, we also offer:

  • WordPress website design & development
  • Business coaching & brand insight
  • Copywriting & content marketing
  • Social media strategy & feed curation
  • Online & offline marketing materials
  • WordPress hosting & maintenance
  • Paid advertising & organic traffic strategy

Need more support? We offer monthly retainer packages so you always have a trusted creative partner by your side to handle design, web, and marketing needs as you scale.

Talk to us about your next project!

What Website Services Do You Provide?

Pursu is a full-service creative agency offering premium WordPress solutions built to perform and designed to last. Our websites don’t just look good—they work hard for your business. Here’s what we bring to the table:

Custom WordPress Website Design

Unmatched quality backed by decades of experience. Strategic, on-brand, and always built to convert.

Expert WordPress Website Development

Clean, scalable code using a reliable tech stack (Salient theme + trusted plugins). No gimmicks—just rock-solid builds that grow with your business.

WordPress-Optimized Website Hosting

Ultra-fast. Super secure. Hosted on a dedicated server only for our clients—because performance matters.

WordPress Website Maintenance & Support

We keep your site up to date, secure, and running like a dream. Our proactive maintenance and responsive support mean you never have to worry.

Basic SEO Built In

Every website follows SEO best practices so you get found by the people who matter most. Need more? We offer advanced and on-page SEO services too.

We’re a US-based, woman-owned creative agency that doesn’t just build websites—we build scalable, unforgettable brands. Beyond WordPress, we also offer:

  • Logo design & brand development
  • Business coaching & brand strategy
  • Copywriting & content development
  • Social media strategy & feed curation
  • Swag, signage, & trade show design
  • Custom development & integrations

Need ongoing support? We offer monthly retainer packages so you always have a trusted creative partner by your side to handle design, web, and marketing needs as you scale.

Talk to us about your next project!

I Just Spent a Lot of Money to Get a Website, But I'm Really Unhappy With It! Can You Help?

Yes—and you’re not alone.

Unfortunately, we hear this more often than we should. Too many agencies overpromise and underdeliver—leaving business owners with an expensive, underperforming website that’s clunky, confusing, and tied to an overpriced developer for even the smallest changes.

At Pursu Agency, we do things differently.

Every site starts with strategy—clarifying your goals, understanding your audience, and mapping out a smart user experience that works. We use a trusted tech stack and a proven process to build simple, beautiful, and easy-to-manage websites that actually help your business grow.

The result? A website that:

  • Stands out from your competitors and positions you as a credible, trustworthy expert.
  • Isn’t going to break in 6 months and force you into another costly redesign.
  • Is easy for you and your team to update—no developer needed for every tweak.
  • Comes with tools and training so you feel confident managing it yourself.
  • Has a safety net—we’re always in your corner if you need us.

From layout and performance to long-term peace of mind, we build websites that are made to last—and made to work for you.

Let’s turn frustration into fabulous. Talk to us.

What is Branding? I Just Need a Logo...

Great question—and one we hear a lot.

There’s a ton of confusion (and misinformation) out there about what branding actually is. Many people assume it starts and ends with a logo. But here’s the truth:

A logo is just one piece of your brand—not the whole story.

Branding is a strategic, curated set of tools your business uses to shape perception, build recognition, and stay consistent across every touchpoint. That includes your logo, yes—but also your messaging, visuals, tone of voice, website, customer experience, social media, packaging, team culture, and more.

Your brand should guide everything—from how you show up online to how you handle customer issues. When done right, it becomes the foundation that supports growth, trust, and connection with your ideal audience.

At Pursu, we go way beyond surface-level design. Our brand strategy process digs deep into the who, what, where, and why of your business. We look at:

  • Who your ideal clients are
  • How and where you’re showing up
  • What your goals are
  • How you’re currently being perceived
  • And how to align all of that with a powerful, memorable brand
  • Then—and only then—do we create your logo.

Because when your brand is built with intention, your business becomes unforgettable.

Let’s turn your vision into a magnetic brand. Talk to us!

I Already Have a Logo...do I Still Need a Brand?

Absolutely—and we recommend it!

We work with clients at every stage of brand development—from startups building from scratch to established companies ready to level up. So if you’ve already got a logo, you’re not behind—you’re just ready for the next step.

When you work with a graphic designer instead of a branding expert, it’s common to walk away with just a logo—without the strategy, clarity, or consistency needed to actually grow your business. That’s where we come in.

Our creative team goes beyond design. We’re highly trained branding experts who add purpose and strategy to everything we create. We dig deep to understand your goals, evaluate your audience, and shape a cohesive, high-impact brand that works across every platform and touchpoint.

Don’t worry—we’ll respect and preserve the work you’ve already invested in while making sure everything aligns with where you’re headed.

You’ve got the logo—now let’s level up with a brand.

What is a Rebrand? Do I Need to Do That?

It depends on your situation.

As your business grows, so should your brand. What once felt fresh, relevant, and aligned can start to feel disconnected, off-message—or worse, blend into the background. Maybe your visuals no longer match the caliber of work you deliver. Maybe your messaging feels disjointed. Maybe your audience has evolved, and your brand hasn’t kept up.

When your branding feels off, it doesn’t just create confusion—it can quietly devalue your entire business. That’s where rebranding comes in.

Rebranding is the strategic process of reassessing your current brand—what’s working, what’s not, and what needs to evolve to reflect who you are now and where you’re headed next.

It’s not just about a new logo or color palette. It’s about repositioning your business in the market, sharpening your message, and realigning your visual identity so everything works together to attract the right audience and drive real growth.

Markets shift. Audiences change. Your business evolves. Your brand should, too. A rebrand can help you:

  • Clarify your message so you’re speaking directly to the right people—and making them feel seen.
  • Elevate your credibility with a cohesive, professional brand presence that builds instant trust.
  • Stand out from competitors and own your space in the market—be bold, be unforgettable.
  • Showcase your value clearly and confidently—so your audience understands exactly what you bring to the table.
  • Attract higher-quality clients who align with your values and are ready to invest.
  • Keep your brand relevant and fresh, so it feels modern, approachable, and far from outdated.
  • Strengthen internal alignment, so your team knows exactly how to represent the brand.
  • Future-proof your business with a brand that can evolve as you grow.

If your brand feels outdated, inconsistent, or no longer reflects the level of work you’re delivering—it might be time for a rebrand.

Wondering if a rebrand is the right move? Let’s talk.

What Do I Need to Provide to Get My Website Built?

There’s a lot that goes into building a great website—and not all of it is visible on the surface. From behind-the-scenes tech setup to design, strategy, and content, we handle a lot of moving parts to make sure your site not only looks amazing but performs like a pro.

We’ll guide you through the entire process and do everything we can to keep it smooth, stress-free, and even a little fun.

To build the best website possible—one that works and works really well—we’ll need a mix of technical details, creative content, and project direction. The more you can provide, the better. But if you’re not sure what to include or don’t have everything ready, that’s okay—we can help fill in the gaps and support you along the way.

Technical Stuff

We’ll need access to a few platforms and logins to get started:

  • Your domain registrar login (GoDaddy, Namecheap, etc.)
  • Your hosting account (or we’ll set you up on our hosting plan)
  • Logins for any existing websites or platforms
  • Access to your Google accounts (Analytics, Search Console, Tag Manager, etc.)
  • Logins for third-party tools or integrations (email marketing, CRMs, booking platforms, etc.)

Content & Creative

This is everything that lives on your site—your messaging, visuals, and personality:

  • Written content for your pages (Home, About, Services, etc.)
  • Images or photography (headshots, brand imagery, product photos)
  • Videos, blog posts, PDFs, or any downloadable resources
  • Your logo files (preferably vector format)
  • Any brand guidelines (colors, fonts, tone, etc.)

Don’t stress if you don’t have everything—we’ve got you! We offer branding, logo design, copywriting, design, and creative direction services so you’re not left figuring it out alone.

Project Scope & Direction

To build a site that matches your goals, we’ll also want to know:

  • How many pages you anticipate (and any specific ones you know you need)
  • If you have blog posts or portfolios you want migrated or created
  • Any special functionality (booking systems, events, eCommerce, memberships, etc.)
  • Your target audience and how they’ll be using the site
  • Whether you’ll be providing everything or if you’d like us to handle certain parts

If you’re not sure where to start, don’t worry—that’s why we’re here. We can help you make decisions, fill in missing pieces, and create a roadmap that fits your budget, bandwidth, and business goals.

Let’s Talk About Your Website Project!

I Just Need a Simple Website, is Pursu the Best Option?

Absolutely.

At Pursu, we believe simple doesn’t mean basic. Even the most streamlined website should look incredible, work beautifully, and serve a real purpose for your business.

We don’t build digital paperweights—we build high-performing, scalable websites that are intentionally designed to grow with you. Whether you’re just getting started or refining your presence, this is the perfect place to begin.

Our foundational websites can be as lean or robust as you need—but they’re always built right the first time. That means no costly re-dos, platform migrations, or band-aid solutions down the road. You get a site that’s clean, professional, conversion-ready, and built to evolve with your business.

And here’s what sets us apart:

Our websites are one of the best investments you can make in your business—and in yourself. You’re not just getting a digital presence, you’re getting Betsy and Laurie in your corner, with real expertise and real support. When you need help, we’re here. No waiting in line. No clunky chatbots. Just responsive, human support from a team that knows your site inside and out.

Even better?

Our websites are just as easy to use as the drag-and-drop platforms—but with way more power, flexibility, and staying power. And we train you to confidently manage your content, so you’re never left stuck or dependent. We empower you to own your online presence.

👉 If you’re ready to build a strong, strategic website that makes your business look as good as it actually is—let’s make it happen.

This is where clarity meets credibility—and your next level begins.

Do You Develop on Other Platforms Besides WordPress?

No—and that’s intentional.

We specialize exclusively in building custom websites using the open-source WordPress platform, paired with the powerful, design-forward Salient theme. This combination gives our clients the perfect balance of flexibility, functionality, and long-term scalability.

We’ve spent years perfecting our process and rigorously testing our tech stack—because we don’t believe in guesswork. We use tools we trust, and more importantly, tools we know get results. With hundreds of happy clients and websites built to last, it’s a system that delivers—every time. Paired with the training we provide, our clients feel confident and in control. It’s a match made in website heaven.

Why WordPress + Salient?

  • It’s endlessly customizable, open-source, and highly-supported, meaning the sky is the limit!
  • It allows us to build high-performance, uniquely branded websites without boxed-in limitations.
  • With a little training from our team, you can confidently update your own content—no developer needed for every change.
  • With proper hosting and maintenance, your website is built to last and grow with you.

And there’s a reason WordPress powers over 810 million websites globally—that’s roughly 43.5% of the entire internet. It’s trusted by businesses of all sizes for its versatility, ease of use, and massive community of support.

We’ve chosen this setup intentionally to empower our clients with easy-to-use, future-proof websites that don’t require constant developer intervention. But of course, we’re always here if you need support.

Is a WordPress website right for your business? Let’s talk!

Do You Ever Use a Different Theme Besides Salient?

We prefer not to.

While we do have experience working with other themes and page builders like Divi, Elementor, and Beaver Builder, we prefer to stick to what we know gets the best results. Over the past decade that we’ve worked with Salient, we’ve found that it offers the best combination of design flexibility, performance, and long-term reliability for the kind of custom, strategy-driven websites we create.

Salient is one of the top-performing WordPress themes on the market. It’s constantly updated, integrates seamlessly with modern tools, and comes packed with powerful built-in functionality—without the need for bloated plugins or workarounds. Simply put: it works with us, not against us.

We know Salient like the back of our hand, which means we can build, troubleshoot, and support it faster and more effectively than any other theme. It allows us to create beautiful, scalable websites efficiently—and gives our clients a better experience, too.

That said, if you’re already working with a different theme or want to explore compatibility, we’re happy to chat and find the best path forward.

Want to learn more about Salient’s website superpowers? Let’s talk.

Can You Help Me Update or Maintain My Current Website?

Yes—we absolutely can.

Whether we built your site or not, we offer a range of maintenance and support options based on what you need. If Pursu (or Simply Styled Sites) didn’t build your original site, we may recommend a quick review or audit to ensure everything is structurally sound before we begin. Our goal is to make sure any updates are done safely, efficiently, and with long-term success in mind.

We offer three types of support:

1. Technical Maintenance

Your hands-off, stress-free solution to a secure, smooth-performing site. We handle all technical upkeep, including:

  • Updating WordPress core, themes, and plugins
  • Troubleshooting compatibility issues
  • Following the right update sequence and best practices
  • Preventing expensive breakdowns, downtime, or lost revenue

Sign up here

2. Website Support Hours

Need to add a new page, edit content, post a blog, or integrate a new tool? Purchase a block of hours to knock out those content and functionality tasks and keep the momentum going.

  • Add or update pages, images, or forms
  • Upload blogs or new resources
  • Integrate tools and make strategic improvements over time
  • Flexible, efficient, and great for keeping things fresh

Learn more here

3. Strategic Support

Monthly, high-touch support that goes beyond your website. This is for businesses that want a true strategic partner—someone to help with:

  • Marketing and brand strategy
  • Designing new PDFs, lead magnets, and marketing materials
  • Ensuring everything runs smoothly and looks great across the board
  • Ongoing creative direction to support growth and client success

Let’s talk about the right plan for you

Not sure what you need? Let’s figure it out, together!

Why do I Need Regular Website Maintenance?

The short answer? It’s an invaluable insurance policy.

Your website is not a “set it and forget it” asset—it’s a living, working part of your business. Just like your car needs regular oil changes to run smoothly, your website needs periodic maintenance and updates to keep performing at its peak.

Without ongoing maintenance, things can—and will—break. And when they do, it’s no longer a small issue. It’s a full-blown emergency that costs you time, money, and potential business. (That’s stressful!)

Here’s what regular website maintenance actually does for you:

  • Protects your investment by preventing costly breakdowns
  • Keeps your site secure from hackers, bots, and malware
  • Ensures functionality so your contact forms, links, integrations, and tools work properly
  • Preserves site speed and performance to avoid frustrating your users and hurting SEO
  • Maintains a professional image so you don’t look outdated, broken, or inactive
  • Gives you peace of mind knowing an expert is watching your back

And here’s what’s at risk if you ignore it:

  • Lost leads and sales from forms or checkout processes that silently break
  • Security breaches from outdated plugins or themes (plugin vulnerabilities account for 56% of WordPress-related hacks)
  • Reputation damage when your site looks broken, loads slowly, or goes offline
  • Emergency repair costs that can be 5x more expensive than routine upkeep
  • SEO penalties due to poor site performance or broken functionality

Website maintenance is not a “nice to have”—it’s essential to keeping your digital presence reliable, secure, and working for your business 24/7.

Our maintenance packages are built to be hands-off and stress-free. You get proactive updates, expert troubleshooting, and the confidence that someone’s always in your corner.

Check out our website maintenance packages.

What is Website Hosting? (And do I Really Need It?)

Yes—you absolutely need it.

Website hosting is what makes your website exist on the internet. It’s where all your files, content, and code are stored so they can be accessed when someone types in your domain name.

Think of your website like a house…

  • Your domain name (like yourbusiness.com) is the address—it tells people where to go to find you.
  • Your content (text, images, videos, blog posts) is the stuff inside the house—like furniture, decor, etc.
  • And your hosting? That’s the land and foundation your house is built on. Without it, your website has nowhere to live—and no one can find it.

Not all hosting is created equal. Cheap or low-quality hosting can lead to:

  • Slow load times (which frustrate users and hurt SEO)
  • Frequent crashes or downtime (especially during traffic spikes)
  • Security risks (from shared or outdated servers)
  • Lost business and trust when your site isn’t functioning properly

Our premium website hosting is different (and better!)

We offer WPEngine-powered, WordPress-optimized hosting through Simply Styled Sites—our sister brand owned and operated by one of Pursu’s co-founders. It’s built from the ground up for speed, security, and peace of mind.

With our dedicated server, you know your neighbors—because the only sites hosted are from Pursu and Simply Styled Sites clients. No mystery websites. No overcrowded servers. No shared headaches.

Our premium WordPress website hosting solves the common problems that come with budget hosting:

  • Blazing fast load times for a better user experience and higher search rankings
  • Top-tier security to protect your data and block threats before they reach your site
  • Maximum uptime and reliability so your business is always online and open for business
  • White-glove support from a team that knows your site, your goals, and your tech stack

If you care about keeping your site fast, safe, and built for long-term success—you need quality hosting.

Learn more about our hosting options here.

How Do Your Prices Compare to Other Agencies?

We are a premium service provider.

We’re may not be the most expensive out there, but we’re definitely not the bargain bin option, either.

With Pursu, you get premium agency-level quality at a reasonable price, delivered by a team that takes your business seriously. We don’t believe websites and design are just luxuries or boxes to check—they’re powerful tools that can fuel real growth. Our pricing reflects the depth, strategy, and quality of what we deliver.

We’re not just designing logos or building websites—we’re building growth engines that level up your business.

Pursu is a holistic, woman-owned creative agency with over 12 years of experience designing strategic brands and websites that actually move the needle.

We’re a U.S.-based team of award-winning designers, developers, copywriters, and marketers who collaborate to deliver work that’s not only beautiful—but functional, intentional, and built to perform.

Unlike freelancers or low-cost “agencies” that just do what you ask, we dig deeper. We look at:

  • What’s going to help you grow
  • What’s holding your brand back
  • What functionality and UX are needed to meet your goals
  • How your brand, content, and design show up across all platforms

We don’t do cookie-cutter or one-size-fits-all packages. We tailor, high-impact solutions built around your business, your audience, and your goals.

We’ve worked with everyone—from global corporations to small mom-and-pop shops—and across wildly different industries. That variety gives us a unique advantage: we bring fresh perspective, proven process, and smart strategy to every single project.

When you work with us, you get more than a website:

  • We take a deep dive into your business and your audience
  • We collaborate with you closely—we get inside your head (and your client’s)
  • We craft brand-first, pixel-perfect design backed by real strategy
  • We work as a cohesive, in-house-feeling team
  • We actually deliver—with communication, intention, and zero surprises

If you’re looking for a quick fix or cheap bandaid, we’re probably not the right fit.

But if you’re ready for a website and brand that work as hard as you do—and scale with you as you grow—we’d love to talk.

let’s get to know each other!

What Services Do You Offer?

Branding & Visual Identity

Build a strong, memorable brand that connects with your audience and sets you apart.

  • Logo Design – Custom logo creation tailored to your brand’s personality and goals.

  • Brand Identity Design – Full visual identity systems including color palettes, typography, and brand elements.

  • Brand Messaging & Strategy – Clarify your voice and positioning to attract the right clients.

  • Brand Refresh & Rebranding – Update or overhaul your current brand to match your business evolution.

  • Packaging & Print Design – Branded materials like product packaging, brochures, and business cards.

  • Lead Magnet & Marketing Material Design – eBooks, PDFs, checklists, guides, and promo graphics to grow your list.

Website Design & Development

Strategic websites that are beautiful, functional, and built to grow with your business.

  • Website Design (UX/UI) – Custom WordPress website design with a focus on user experience and conversion.

  • Website Development – Clean, responsive WordPress builds optimized for performance and scalability.

  • Landing Page Design – High-converting pages built for campaigns, launches, and lead capture.

  • Membership & Client Portals – Custom functionality for gated content, memberships, or private logins.

  • ADA Compliance Optimization – Accessibility best practices built into every site.

  • Content Migration – Move existing blogs, products, or pages without breaking your site.

  • Website Audits – Identify and fix issues affecting performance, SEO, and usability.

Website Hosting & Maintenance

Fast, secure, and worry-free WordPress hosting and ongoing support.

  • Managed WordPress Hosting – Premium hosting on our private server—only for our clients.

  • Technical Website Maintenance – Plugin updates, backups, security monitoring, and performance optimization.

  • Content & Functional Support – Edits, updates, new pages, or added features—when you need them.

Powered by our sister site, Simply Styled Sites, owned by one of our co-founders.

Digital Marketing & SEO

Get found, get noticed, and grow with smart marketing that works.

  • Marketing Strategy – Campaign planning, lead generation, and funnel development.

  • SEO Strategy & Management – On-page SEO, keyword targeting, content strategy, and technical SEO.

  • Paid Ads Management – Facebook Ads, Instagram Ads, Google Ads, and retargeting campaigns.

  • Content Creation – Strategic blogs, articles, and landing page content that drives traffic.

  • Copywriting – Website copy, sales pages, email sequences, and brand messaging that converts.

  • Email Marketing & CRM – Build automations, manage lists, and drive engagement through email.

  • Funnel Optimization – From lead magnets to nurture sequences, we build funnels that convert.

  • Analytics & Reporting – Insights to help you measure success and adjust with confidence.

Social Media & Reputation Management

Show up consistently, build trust, and engage your audience online.

  • Social Media Management – Strategy, content calendars, templates, and post scheduling.

  • Social Graphic Design – Branded templates and scroll-stopping content for all platforms.

  • Brand Reputation Management – Improve visibility, monitor reviews, and build brand trust online.

Creative Content & Media

Bring your brand to life with high-quality visuals and media production.

  • Photography – Website and marketing photography including headshots, product shots, and lifestyle images.

  • Video Editing – Reels, promos, explainers, and branded video content for web and social.

  • Media Optimization – Resize, format, and prep images and videos for fast load times and best quality.

Consulting & Ongoing Support

Expert advice and long-term partnership to keep your business growing.

  • Business Growth Consulting – Strategic support to scale your operations, visibility, and revenue.

  • Creative Direction – Brand oversight to keep your visuals and messaging consistent as you grow.

  • Ongoing Retainers – Monthly support plans for design, strategy, updates, and marketing.

Don’t see what you’re looking for?

Chances are, we can help—or we know someone amazing who can. Just reach out and let’s talk about what you need.

If you want a brand and website that’s impossible to ignore, we’re the team to make it happen. Let’s plan your project today. If you want a brand and website that’s impossible to ignore, we’re the team to make it happen. Let’s plan your project today. If you want a brand and website that’s impossible to ignore, we’re the team to make it happen. Let’s plan your project today.

Pursu laptop with a colorful rainbow blur background. Pursu is a premium creative agency providing website and branding services to businesses.