It’s rare to find a team as talented, fun, and fiercely dedicated as ours—and we take that seriously. We’re creative unicorns: equal parts strategy, imagination, and execution. From coast to coast—Carlsbad to Richmond—we work with ambitious businesses across industries, cultures and time zones to curate brands and build websites that are as bold as they are powerful. We’re all in on your success, and we make the process just as exciting as the results.
who
meet betsy
co-founder & branding expert
Betsy is a branding powerhouse based in Richmond, Virginia—fueled by caffeine, creativity, and a mission to make your competition jealous. With relentless attention to detail, razor-sharp intuition, and a one-of-a-kind approach, she’s helped businesses around the world build bold, unforgettable brands. She’s happiest wielding her cursor for good, turning wallflowers into the life of the party. Off the clock, you’ll find her adventuring with her husband and playing with her trio of crazy German Shepherds.
meet laurie
co-founder & creative developer
With a swimmer’s drive, a background in human-computer interaction, and over a decade of WordPress experience, Laurie brings order to digital chaos like no one else. She’s the architect behind the seamless user experiences and flawless functionality your website needs to run smoothly. She doesn’t just listen—she anticipates what you need before you even know you need it.
She’s a freak in the sheets (spreadsheets, of course!). Her meticulous, creative approach makes her a master at shaping streamlined workflows and building sites that just work. Her project management prowess keeps the team organized, on track, and on deadline—no chaos, no surprises. And because she genuinely cares, she makes sure it’s done right the first time—thoughtful, thorough, and built to last.
Laurie brings a spark to your site that you just won’t find anywhere else.
team
Brian
Digital Marketing & SEO Strategy
Brian is a digital marketing strategist and SEO specialist with 15+ years driving B2B and B2C growth through data-driven strategy and hands-on execution. His expertise in SEO, paid media, email marketing, and marketing automation crafts cohesive, high-impact campaigns that elevate brand visibility, boost engagement, and maximize revenue.
Cathy
Digital Marketing & Online Experience
Cathy is a digital marketing & growth specialist who runs paid media, social management, website design, email marketing, and lead-nurturing funnels with creative flair and analytical precision. Her outreach, content creation, and UX enhancements deliver measurable results and keep clients’ brands thriving online.
Caitlin
Content Strategy & Brand Storytelling
Caitlin is a creative, senior copywriter who blends immersive audience research with a human-first approach. Driven by curiosity and a love of narrative, she crafts purpose-driven brand experiences through thoughtful questions, playful collaboration, and meticulous attention to detail, delivering copy that resonates and converts across platforms.
Gary
Full-Stack Web Developer
Gary is a digital solutions architect and experience builder who blends creative media design with technical expertise to deliver seamless web applications and immersive event technologies that elevate client experiences. His collaborative spirit and meticulous craftsmanship help clients achieve their goals through impactful digital solutions and lasting partnerships.
Shelley
Digital Marketing Strategy & SEO
Shelley is a digital growth strategist who blends data-driven insights with creative storytelling to help clients achieve B2B and B2C growth. Her empathetic approach and deep expertise in social media, SEO, paid social, UX, eCommerce, and AI-driven automation empower purpose-driven brands to strengthen their online presence and accelerate results.
Dawn
Marketing Automations & CRM
Dawn designs and implements sales funnels, follow-up campaigns, and email templates that help coaches, consultants, and service-based entrepreneurs grow their businesses with ease. She builds high-converting funnels, sequences, and chatbots with genuine care, streamlining operations to boost revenue and give clients more time to focus on what they love.
Alex
Social Media Management & Design
Alex is a graphic designer and social media strategist who helps our clients grow their brands through creative consistency and strategic design. He works within existing brand standards to ensure cohesive messaging and powerful visual impact across social media, web, and print. By combining creativity with reliability, Alex helps clients build stronger connections, increase visibility, and achieve measurable growth.
Andrew
Brand Storytelling & Video Production
Andrew is a creative who brings strategy and storytelling together to elevate every project. With extensive experience in video editing, postproduction, and creative direction, he transforms ideas into compelling visual stories that connect with audiences and strengthen brands. Collaborative and detail-driven, Andrew ensures every piece of content delivers impact, consistency, and results for our clients.
work with pursu
Great work doesn’t happen alone. Our collaborative team is here to turn your vision into reality.
Unicorns