Cullen Harsh Law primary logo created for law firm rebranding project
Cullen Harsh Law blue circle logo variation for law firm branding
Cullen Harsh Law stacked typography logo variation for law firm rebranding
Cullen Harsh Law logo mark monogram design used for law firm branding
Cullen Harsh Law brand badge used as a secondary logo element

cullen harsh law

Cullen Harsh Law is a Reno, Nevada–based law firm known for compassionate, client-first representation during some of life’s most challenging moments. While the firm’s work is warm, supportive, and deeply human, their existing brand and website felt overly corporate and failed to reflect the experience clients actually receive.

They came to Pursu seeking a law firm rebranding and website redesign that felt more approachable and trustworthy while still maintaining the professionalism and credibility expected of a legal practice. The goal was to better align their brand and legal website design with the firm’s values and the people they serve.

*Cullen Harsh Law later changed its name to Brent Harsh Law. The firm remains an active client of Pursu.

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Rebranding a Human-Centered Law Firm to Reflect Compassion

The law firm market is crowded, and many firms rely on cold, corporate branding that creates distance from the people they serve. Cullen Harsh Law needed to clearly differentiate itself as a firm that is warm, approachable, and genuinely on the client’s side. The goal was to communicate compassion, trust, and advocacy to people navigating some of the most stressful and emotional moments of their lives.

The project required a thoughtful law firm rebrand and a welcoming, mobile responsive website that reflected the experience Cullen Harsh Law provides to its clients. For people seeking legal help, trust is built quickly or not at all. The challenge was not simply updating the look of the brand, but creating an identity that communicated care, credibility, and a clear commitment to guiding and protecting clients.

A custom law firm website was designed to build trust from the first click. Prospective clients are guided through the firm’s approach, values, and areas of practice in a way that feels supportive and reassuring. This intentional experience helps people understand they are not alone and makes it easier to take the next step with confidence.

At the same time, the website was built to support the full client journey behind the scenes. By connecting information, intake, and action and aligning the client-facing experience with the firm’s internal workflow, the site makes it easier to capture inquiries, manage communication efficiently, and support clients from first contact through resolution.

Law Firm Rebranding, Website Design & Marketing

  • Law firm rebranding & visual identity
  • Logo design & brand system development
  • Custom law firm WordPress website
  • Client-focused user experience design
  • Legal intake forms & lead captures
  • Client-facing branded print materials
  • SEO-focused legal copywriting
  • Content marketing strategy
  • Ongoing marketing & paid advertising

These services work together to support Cullen Harsh Law through every stage of the client journey, with the website serving as a clear and welcoming first point of contact. By combining strategic law firm rebranding, a custom WordPress website, and a client-focused user experience with legal intake and lead capture tools, we created a digital presence that builds trust, reduces overwhelm, and reflects the firm’s compassionate, client-first approach.

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strategy

We developed a law firm rebrand strategy that put clients first and focused on compassion. By understanding how Cullen Harsh Law actually supports people through painful, emotional and high-stress situations, we created a clear foundation that positions the firm as true advocates and helps them stand out in a highly competitive legal landscape.

website

The custom WordPress website design for Cullen Harsh Law was built with clients in mind. The site creates a human-centered experience while also serving as a powerful tool for the firm. It informs, reassures, and guides prospective clients with clarity and usability, making it easier to understand options and take the next step with confidence.

branding

Cullen Harsh Law’s visual identity was crafted to reflect the firm’s compassionate, human-centered approach to legal advocacy. A cohesive logo, color palette, and typography system were created as part of the law firm rebranding to ensure consistency across digital, print, and in-office applications while reinforcing credibility, warmth, and professionalism.

marketing

Ongoing marketing support was developed to extend the brand beyond the website and into consistent outreach. Through content creation, SEO-focused blog strategy, and paid Google advertising, Cullen Harsh Law’s messaging stays aligned and intentional, reinforcing firm values and helping prospective clients clearly understand what sets them apart.

“Our work is personal, and our old brand didn’t reflect that. Pursu helped us create a brand and website that brings people in and shows them we are on their side from the very first call.”

Richard Cullen  |  Attorney, Cullen Harsh Law

growth & success

We delivered a complete law firm branding, website, and marketing system built to support trust, visibility, and client intake. Every element was intentionally designed to reflect Cullen Harsh Law’s compassionate approach while strengthening their digital presence in a competitive legal market.

Following launch, Cullen Harsh Law experienced a significant increase in website traffic and client inquiries. Website traffic grew by more than 30 percent, with most new leads now coming directly through the site. The refreshed brand and client-focused website helped create stronger first impressions and made it easier for people to confidently reach out for legal support.

This project highlights the impact of aligning brand identity, digital experience, and ongoing marketing from the start. For law firms, that alignment leads to stronger trust, increased visibility, and steady case growth without compromising care, credibility, or how clients are treated throughout the process.

looking to elevate
your law firm?

If you’re a law firm seeking a strategic branding and website partner who understands how trust is built and cases are won, we’d welcome a conversation.