We were approached by the Procopio Companies to develop a luxury brand, logo design and website for their new construction, waterfront apartment building in Beverly, MA. They wanted to capture the history of the area as well as the waterfront lifestyle within the brand and aimed to attract professionals working in Boston looking to retreat to a relaxing home on the water.
The challenge was to create a high-end brand, attractive logo and engaging website that captured all of the history, convenience and lifestyle of the area.