We were approached by the Procopio Companies to develop a luxury brand, logo design and website for their new construction, waterfront apartment building in Beverly, MA. They wanted to capture the history of the area as well as the waterfront lifestyle within the brand and aimed to attract professionals working in Boston looking to retreat to a relaxing home on the water.

The challenge was to create a high-end brand, attractive logo and engaging website that captured all of the history, convenience and lifestyle of the area.

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Our team worked closely with Procopio Companies to perform an extensive research and discovery phase identifying key goals to focus on as we designed the logo and developed the website. We gained unique insight into the housing market that allowed us to develop a strategic plan to set Sedna Luxury Apartments apart in the oversaturated rental market in the Greater Boston area.


Based on the research and strategy we developed, our creative team created a unique, hand-crafted logo, brand design elements, custom color palette and website design that all work cohesively together to attract high-end clients for this luxury, waterfront apartment complex. We worked directly with the Procopio interior design team to develop a texture & color palette for the interior of the building as well.


Our expert team of website developers worked along side Procopio Companies identifying the best user experience and informational hierarchy for the website content. The website design truly showcases the upscale, waterfront lifestyle and luxurious apartment accommodation offered by Sedna Luxury Apartments.


No website is complete if it can’t be found online. The rental and apartment market in and around Boston is highly-competitive but our SEO and content marketing team found prime keywords and phrases they could implement via on-page SEO to help Sedna get the recognition it deserves!

"we really love the new logo and website!"

Michael Procopio  |  CEO, Procopio Companies

growth & success

After creating a stunning logo design the rest of the branding materials really started to come together. Our team applied the custom branding to signage, a website, social media and more to create a cohesive, inviting feel for the Sedna brand across multiple platforms.

This approach was a success! By engaging prospective tenants online and providing more detailed information through a custom website, Sedna Luxury Apartment complex was sold out within the first few months of launch.

Services Provided Brand Strategy Logo Design Website Development On-Page SEO Content Strategy

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