In this episode of The SDM Show, host Rob Cairns sits down with Laurie Barron and Betsy Bowie of Pursu Agency to unpack what makes agency partnerships truly work. The conversation explores how transparency, collaboration, and clearly defined expectations lead to stronger client relationships and more impactful digital outcomes.
Laurie and Betsy share how their backgrounds in design, development, and strategy blend seamlessly to create a process built on trust and education. They dive into why well-structured contracts matter, how ethical AI use and copyright awareness protect both agency and client, and why understanding a client’s target audience is the foundation of any successful digital project.
At its core, this discussion highlights the Pursu philosophy: great websites aren’t just built—they’re crafted through communication, honesty, and a shared vision for long-term growth.
Key Takeaways
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Transparency Builds Trust
Open communication about process, scope, and expectations creates confident clients and smoother projects from start to finish. -
Collaboration Is the Cornerstone
Strong partnerships between clients and agencies produce better creative outcomes and foster long-term relationships. -
Ethical Use of AI Matters
Technology should enhance creativity, not compromise originality. Laurie and Betsy advocate for responsible AI use that respects intellectual property. -
Contracts Create Clarity
Clearly defined agreements protect both sides, set expectations, and establish a framework for success before a single line of code is written. -
Know the Audience, Build with Purpose
Every design decision should be informed by who the website serves—because strategy drives engagement and results.
Unicorns