sedna

Sedna Luxury Apartments are a premium waterfront apartment community in Beverly, Massachusetts, developed for modern renters who value lifestyle, convenience, and proximity to the North Shore and Boston. Entering a crowded multifamily market, Sedna needed a brand and website that could clearly communicate value, stand apart from nearby developments, and support leasing from day one.

Pursu partnered with Procopio Companies to create a differentiated multifamily brand and a leasing-focused website that works as a true marketing and conversion tool. By aligning positioning, visual identity, and user experience, we built a cohesive system designed to generate interest, support leasing teams, and sustain long-term market presence.

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Translating History & Waterfront Lifestyle Into a High-End Brand

Procopio Companies approached Pursu to develop a luxury brand, logo, and website for their new construction waterfront apartment community in Beverly, Massachusetts. The challenge was to capture both the rich history of the area and the relaxed waterfront lifestyle, while positioning Sedna as a premium retreat for professionals working in Boston.

In an oversaturated Greater Boston rental market, Sedna needed more than a polished look. The brand and website had to clearly communicate lifestyle, convenience, and quality, stand out among competing developments, and support leasing momentum from the start. All elements needed to launch on schedule and work together seamlessly.

A custom website was designed to create momentum from the first click. Prospective tenants are guided through the community lifestyle and property location in a way that builds excitement and confidence, helping them envision what it would be like to live there. This intentionally crafted experience attracts the right tenants while making the leasing process feel effortless.

At the same time, the website was built to support the full customer journey behind the scenes. By thoughtfully connecting interest, availability, and action, and aligning the tenant-facing experience with the operational needs of property management, the site makes it easier to capture qualified leads, manage inquiries efficiently, and get more leases signed early in the process.

Multifamily Branding & Apartment Website Services

  • Custom WordPress website design
  • Multifamily branding & brand strategy
  • Leasing-focused user experience design
  • Property management & leasing tool integration
  • Property & leasing brochure design
  • On-site signage design
  • Marketing collateral & brand standards
  • SEO-focused copywriting

These services work together to support multifamily developers and property management teams throughout the full leasing lifecycle. By combining strategic multifamily branding, apartment website design, and tenant-focused user experience with property management integrations, we create apartment marketing systems that attract qualified renters, increase leasing efficiency, and support faster lease-up in competitive rental markets.

how we helped

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strategy

Our team conducted in-depth research and discovery, gaining insight into the local Boston housing market, Beverly’s rich history, targeted renter behavior, and assessed the competitive landscape. This allowed us to identify clear goals and develop a positioning strategy that set Sedna apart while aligning with the expectations of high-end, waterfront-focused renters.

branding

We created a distinctive, handcrafted logo, supporting brand elements, and a custom color palette designed to feel elevated, timeless, and connected to the waterfront setting. We also collaborated directly with Procopio’s interior design team to align exterior branding with interior textures and color selections, ensuring a cohesive experience from first impression to move-in.

website

Our website team worked alongside Procopio Companies to define the optimal user experience and content hierarchy for Sedna’s site. The resulting website showcases the upscale waterfront lifestyle, highlights apartment features and amenities, and guides prospective renters through a clear, engaging path from exploration to inquiry.

ongoing support

We continue to support Sedna with updates, refinements, and technical enhancements that keep the brand and website effective and reliable. Our trusted partnership ensures the digital experience remains aligned with leasing goals, responsive to market conditions, and capable of supporting the property as it evolves over time.

"We couldn’t be happier with the new logo and website. Everything looks amazing"

Michael Procopio  |  CEO, Procopio Companies

growth & success

We delivered a complete multifamily branding and marketing system built to support leasing success.

Sedna entered the market with a cohesive, premium presence that clearly differentiated it from other North Shore apartment communities. The brand and website helped position Sedna as a desirable waterfront place to live, supporting early interest, qualified inquiries, and a smoother leasing experience.

This project reflects Pursu’s ability to support apartment developers and property management teams with multifamily branding and leasing-focused websites. When brand clarity, design, and digital experience work together, the result is stronger leasing momentum and long-term market performance.

looking to elevate your next apartment?

If you’re a multifamily developer, construction firm, or real estate group looking for a branding and website partner who understands leasing timelines, positioning, and market competition, we’d love to collaborate.