soho ventures escapes

Soho Ventures Escapes is a growing, boutique AirBnB property management and interior design company in Columbia, South Carolina that approached Pursu for a warm and inviting brand, logo design and website to showcase their properties. We developed a brand that captured the creative spirit and southern hospitality that comes with each and every one of their properties. They elevate the AirBnB experience, so we elevated their online user experience to match.

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Soho Ventures had some lofty goals of becoming the area’s premier AirBnB host, providing top-notch service, beautifully designed spaces and easy access to everything in and around Columbia, South Carolina. Our challenge was to bring all of those elements together to create a cohesive brand experience and put Soho Ventures on the map.


Developing a brand for an interior design focused property management company was no small task. It had to look good, complement their gorgeous properties and give off an elegant, relaxed aire. Our creative team developed a lettermark and intricately beautiful monogram worthy of any Southern Belle. This elevated the visual identity of the Soho Ventures brand and put them on par with any luxury hotel while still preserving their southern charm.


Our expert website development team knocked this one out of the park. They truly married form and function to create a simple, elegant website that is user friendly. The result is a pixel-perfect website that is easy to navigate, provides all the important information and still incorporates a high-end, luxury boutique feel.


As their popularity and property list grows, their website and marketing can, too. We built a simple, scalable solution for Soho Ventures that allows their team to be in control when they need to add new properties or update information throughout the site.

"I'm so excited to share our new logo and website! It's perfect and sooooo beautiful!"

Katie  |  Interior Designer, Soho Ventures

growth & success

We couldn’t be more proud of the Soho Ventures website, the entire design process from start to growth was fun to work on and really shows off the southern, luxury hospitality vibe that makes Soho Ventures what it is. Several new properties have been added since the launch and most properties are booked solid! We loved being a part of this project and look forward to watching Soho Ventures continue to grow!

Services Provided Brand Strategy Logo Design Website Development

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