Logo design for a horse racing stable in California

bloom racing

Bloom Racing Stable is a Boutique Thoroughbred Racing Horse Partnership located in San Diego, California. They specialize in breeding, raising and racing top quality thoroughbreds, their horses are as beautiful as they are fast. When the Bloom’s came to us to freshen up their brand, develop a unique website and focus their business we were excited at the creative possibilities. We developed a hand-crafted brand that embodied the traditional spirit of horse racing and showcased the attention to detail and quality that Bloom Racing Stable is known for.

Before logo - Bloom Racing Stable rebranding After logo - Bloom Racing Stable rebranding

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Bloom Racing Stables raises top-quality thoroughbreds with careful, devoted attention and humane practices. They wanted their brand to reflect the sophisticated history of horse racing that also encompassed the passion they have for the sport and compassion they have for their horses. Pursu delivered with a completely personalized, hand lettered logo that included updated elements from past branding efforts to preserve the history of Bloom Racing Stables and elevate their brand.


Bloom Racing Stables needed a website that showcased their amazing horses, told their unique story and established them as a leader in the horse racing industry. We combined modern web practices with traditional design elements to develop a beautiful website that crossed off every item on their list. The result is an easy-to-use, informative website that could be effortlessly updated to keep it relevant.

brand awareness

In order to create more in-depth brand awareness, promote the new look of Bloom Racing Stables and keep their audience in the know on upcoming events, training sessions and race wins, we developed branded social media covers, profile photos and email marketing banners to keep the brand cohesive across multiple platforms. We even got to design their racing silks!


In addition to creating branded email marketing campaigns and templates, we developed a series of branded marketing materials including flyers, horse cards, business cards and other promotional items to promote the Bloom Racing Stable rebrand and further generate brand awareness. We even developed a series of logos for individual horses including Midnight Bisou and Sal the Turtle.

"Our new logo is perfect! It looks so great on everything!"

Jeffery Bloom  |  Owner, Bloom Racing Stables

growth & success

We’ve watched the new logo and branding for Bloom Racing Stable blossom over the past few years, getting added to racing silks, blankets, hats, signage and more! These use cases help to generate brand awareness while also strengthening and reinforcing the brand with their current audience. It’s always exciting to see our work in action and watching this logo design fly by on a screen while we’re watching Midnight Bisou race is a special treat for us here at Click Collective.

Services Provided Brand Strategy Logo Design Website Development Email Marketing Design Marketing Materials

Professional Photo Credits: Alex Evers/Eclipse Sportswire, Coady Photography, and Penelope Miller/America’s Best Racing, Coglianese Photos

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