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privacy policy

When you use our services, you’re trusting us with your personal information. We take that as a huge responsibility and appreciate your trust in us to protect the information you share with us.

Privacy Policy last updated 17 July 2023


We at Pursu, Inc. (“Pursu,” “Pursu Agency,” “we,” “us,” or “our”) believe everyone has a right to privacy and are committed to protecting your personal information. This privacy policy explains how we collect, use, and safeguard the information you provide to us. We encourage you to read this policy carefully to understand how we handle your information.

This Privacy Policy applies to the personal information and data collected by Pursu, Inc. when you interact with our websites, products and services or engage with us by other means. That includes (but is not limited to) when you:

  • Use Our Website: Interacting with us on our websites, learning management system or community forum including but not limited to and
  • Use our Products or Services: Engaging us for business coaching or digital creative services such as branding, website design and development, or marketing services.
  • Engage with Us: Participating in personal conversations, engaging with us at events, or communicating with us via phone or video calls, social media or texts.

Collectively referred to herein as “Services.”

This Privacy Policy

This Privacy Policy describes how Pursu, Inc. collects, receives, uses, stores, shares, transfers, and processes your Personal Data. It also describes your choices and rights with respect to your Personal Data, including your rights of access and correction of your Personal Data. For the purposes of this Privacy Policy “Personal Data” means any information relating to an identified or identifiable individual. If you do not agree with this Privacy Policy, you should not use our websites, product and services, or any other sites or services that link to this Privacy Policy.

We update this Privacy Policy from time to time and we encourage you to review this Privacy Policy periodically. Terms not otherwise defined in this Privacy Policy will have the meaning as set forth in our Terms of Service.

Description of Users and Acceptance of Terms

By engaging with our Services, you agree that you have read and understand this Privacy Policy and that you accept and consent to the privacy practices and uses or disclosures of information about you that are described herein.

Anyone who uses our website, uses our products or services or engages with us will be collectively referred to herein as “Users.”

What Information We Collect

We collect personal information that you provide on our website or voluntarily share with us when you engage Pursu, Inc. for various reasons including, but not limited to, making a purchase, requesting resources or information, using our products or services or registering for our programs. While you have the option to withhold certain information, please note that doing so may limit our ability to assist you or you may not be able to take advantage of many of our services.

As defined in this policy, “Personal Information” refers to information that pertains to an identifiable individual, whether stored electronically or in paper-based filing systems. Personal Information includes the categories specified by the CCPA (California Consumer Privacy Act)

Pursu, Inc. collects only that Personal Information that is relevant for the purposes for which the data is requested.  We do not use your Personal Information in any way that is incompatible with the purposes for which it was collected or for which you have consented.

Information You Provide

In order to deliver personalized and relevant information to you through our Websites, we collect certain information from our users such as your name, email address, phone number and contact information, company name, title, division, industry and location when you log in or opt in for one of our complimentary education resources. We may also deliver surveys and inquire about voluntary client testimonials based on the programs offered.  If you make a purchase, we will collect your payment, billing and shipping information. The types of information we collect includes but is not limited to:

  • Identifying Information: Name, address, email, social media profiles or phone number.
  • Billing Information: Credit card information, billing address, shipping address. (See details below)
  • Protected Classes: Gender, self-assessment data and results, survey responses.
  • Business Information: Details regarding your business such as size, industry, income, current situation, product mix, or goals.
  • Education Information: As needed for participation in programs and coaching.
  • Inferences: Personal information about your goals, aspirations or needs in regards to products and services we offer.
  • We do not collect or receive Biometric Information or Sensory Data.

**Please do not provide any sensitive information or health information. We do not want, nor will we ask for sensitive information. Pursu’s web presence is not designed to process sensitive information. **


Billing Information

When making a purchase from our websites or using our services, please be aware that we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processors we work with are:


Information We Collect Automatically

We may automatically collect the following information about your activity on and use of our Websites through software, cookies, web beacons, pixel tags or other technologies. Information and means collected include but is not limited to:

The Internet protocol (IP) address used to connect your computer to the internet, which may consist of a static or dynamic IP address and may point to a specific identifiable computer or device; browser type and language; referring and exit pages and URLs; date and time; amount of time spent on particular pages; what sections of the Websites you visit; and similar data;

Information about your device, including the type of device; universally unique ID (“UUID”); advertising identifier (“IDFA”); MAC address; operating system and version (e.g., iOS, Android or Windows); carrier and country location; hardware and processor information (e.g., storage, chip speed, camera resolution, NFC enabled); network type (WiFi, 3G, 4G, LTE); and similar data.

Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), pages on our Site you viewed; page response times, download errors, duration of page visits, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

Information We Receive from Other Sources

This is information we receive about you from third parties who operate other Websites or Services we use in order to provide our products and services to you. We work closely with third parties, including, for example, marketing analytics providers, business partners, promoters, affiliates, social media platforms and sub-contractors in technical, payment and delivery services, advertising networks, promotions, and search information providers. We will notify you when we receive information about you from them and the purposes for which we intend to use that information.

Below is a list of analytics providers that we use; however, such list may be subject to change based on how we wish to understand the user experience and we will endeavor to update it diligently. You may use the following links to learn more about such providers and, if available, how to opt-out from their analytics collection.

For Google Analytics, please visit:

For Go High Level, please visit:

This Privacy Policy describes Pursu’s collection and handling of your personal information, you should also refer to the privacy notices of any third parties in respect of their disclosure of your personal information to us. We are not responsible for how third parties handle your information.

Information from Tracking & Cookies Policy

Our Websites use cookies to enhance your online experience with us. Cookies are small text files that are placed on your device when you visit our site. They help us analyze website traffic, personalize content, and improve overall functionality.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies: We use Session Cookies to operate our Service.
  • Preference Cookies: We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies: We use Security Cookies for security purposes.

By accepting our use of cookies, you allow us to remember your preferences and provide you with a smoother browsing experience. These cookies may collect anonymous information about your visits to our website and other sites, which helps us understand your interests and tailor our content to better suit your needs.

You have the option to disable cookies in your browser settings, but please note that certain features of our website may not function properly without them. By continuing to use our website, you consent to the use of cookies in accordance with our Cookie Policy.

If you have any questions or concerns about our use of cookies, please contact us. We appreciate your understanding and cooperation in making your online experience more enjoyable.

Information You Share on Public Forums

We feature or may in the future feature public forums such as message boards or web logs, webinars, classes, telephone conferences, or coaching calls, user comments, chat rooms, and similar activities (collectively, “Public Forums”). You may voluntarily post and share information through such Public Forums. NONE of the information you provide to through the Public Forums or through use of these features are protected by this Privacy Policy including any personal information. THIS PRIVACY POLICY DOES NOT APPLY TO ANY INFORMATION (INCLUDING PERSONAL INFORMATION) THAT YOU PROVIDE USING ANY SUCH FEATURES. ALL SUCH INFORMATION IS PUBLIC INFORMATION AND MAY BE VIEWED, COLLECTED, USED, MODIFIED AND/OR DISCLOSED FOR ANY PURPOSE BY US, ANY USER OF THE PUBLIC FORUM, AND THE PUBLIC.

You should think carefully before disclosing any information in any Public Forum.

How Do We Use This Information?

We collect and use personal information for a variety of reasons including, but not limited to:

To provide and maintain our Services:

We collect and use your personal information to ensure the proper functioning and continuous improvement of our Service. This includes activities such as account management, order processing, and delivering the services you have requested from us.

To notify you about important changes to our Services:

We may use your contact information to communicate important updates or changes to our Service, including modifications to our terms and conditions, privacy policy, or any other relevant policies.

To allow you to participate in interactive features of our Services when you choose to do so:

Certain features of our Service may require your personal information to enable interactive and personalized experiences. We may collect and process such information to facilitate your participation in these features.

To provide customer support:

We may use the information you provide to offer customer support, address inquiries, and assist you with any issues or concerns you may have related to our Services or your interactions with us.

To gather analysis or valuable information so that we can improve our Services:

We may collect and analyze data to gain insights into user preferences, trends, and behaviors. This information helps us improve and optimize our Service, enhancing your overall experience.

To monitor the usage of our Services:

We may monitor user activity and collect data on how our Service is accessed and used. This helps us identify potential issues, evaluate performance, improve our site to ensure that content is presented in the most effective manner for you and for your computer as well as ensure compliance with our terms of service.

To detect, prevent, and address technical issues:

We may use your personal information to identify and resolve technical problems, bugs, or other issues that may impact the functionality or security of our Services. We may also use the information to provide in-depth technical support when needed or requested.

To provide you with relevant updates and information:

We may use your contact information to provide you with relevant updates, promotional offers, and general information about goods, services, or events that we believe may be of interest to you based on your previous interactions with us.

To provide or promote targeted advertising and marketing:

We may utilize the data we gather for marketing and advertising purposes, aiming to provide you with relevant information, offers, and promotions. This may include tailoring our marketing communications and advertisements based on your interests, preferences, and past interactions with our services. By analyzing the gathered data, we can better understand our audience and deliver more personalized and engaging content. Rest assured, any data used for marketing and advertising will be handled in accordance with applicable laws and regulations, and you have the option to opt out of such communications at any time.

Please note that you have the option to opt out of receiving such communications at any time by following the instructions provided in the communication or contacting us directly.

Do We Share Your Information?

Pursu, Inc. does not sell your Personal Information to any third parties. 

To provide the Services, we sometimes disclose Personal Information to service providers or sub-contractors for business purposes.  Sometimes we disclose your Personal Information to those third parties, and they sometimes collect your Personal Information in the first instance and provide it to us.

We take reasonable steps to ensure these third parties use your Personal Information only for the purposes for which they have been engaged by Pursu, Inc., that they do not share or sell your Personal Information to anyone else.

By enjoying our Services and sharing your Personal Information, you agree that we have the right to share the categories of Personal Information we collect with our service providers for sales, targeted advertising, marketing, analytics and service providing purposes.

We may also disclose your personal information to third parties in the following circumstances:

  • In the event that we sell or buy any business or assets, in which case we will disclose your Personal Information to the prospective seller or buyer of such business or assets as part of the purchase, transfer, or sale of services or assets;
  • If we sell all or substantially all of our assets to a third party, in which case personal information about our customers will be one of the transferred assets;
  • If we are under a duty to disclose or share your Personal Information in order to comply with any legal obligation, or any lawful request by public authorities (including to meet national security or law enforcement requirements), or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of us, our customers, or others.

Whenever we share information with third parties, we will take reasonable steps to ensure that the third parties put in place adequate measures to safeguard your Personal Information, and they will be required to use any Personal Information for only the intended purpose for which it was shared.

How Do We Store This Information?

Pursu, Inc.  employs reasonable and appropriate measures to safeguard your Personal Information against unauthorized access, disclosure, alteration, and destruction.

We take into consideration the inherent risks associated with the processing activities and the nature of the Personal Information we collect.

We will retain your personal data for as long as necessary or as required by law to fulfill the purposes outlined above. The specific retention period may vary depending on your interactions with us. Additionally, we may retain records of our correspondence with you, including any complaints, for as long as necessary to protect our legal interests.

If you wish to unsubscribe from our online email updates and marketing, you can follow the instructions provided in the body of any email we have sent to you. We will make commercially reasonable efforts to promptly implement your unsubscribe requests. However, please be aware that you may continue to receive promotional information from us by mail or email for a reasonable period of time. You may also receive information from third parties to whom we have previously disclosed your Personal Information.

Please note that when you unsubscribe from our marketing communications, we will maintain a record of your email address to ensure that you do not receive marketing emails from us in the future.

Accessing Partner, Affiliate or Third-Party Websites

Our website may contain links to third-party websites operated by our partner networks and affiliates. It is important to note that these websites are not governed by this Privacy Policy. We do not assume responsibility for the privacy practices of these third parties or the content found on their websites. We strongly advise you to review the Privacy Policy of every site you visit before interacting with them or providing them with personal information.

Please be aware that this Privacy Policy exclusively applies to how Pursu, Inc. handles your Personal Information and does not extend to any other company or their websites, even if accessed through our website. Prior to submitting any Personal Information to such third-party websites, please familiarize yourself with their respective privacy policies. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Protecting Children's Privacy

Pursu, Inc.’s Services are designed for and may only be used by those who have reached the age of majority (18 years of age in most jurisdictions).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you believe that your Child has provided us with Personal Data, please contact us immediately. If we become aware that we have inadvertently collected Personal Data from children without verification of parental consent, we will take steps to remove that information from our servers.

We are not liable for any damages that may result from a user’s misrepresentation of age. By entering information on our websites or using our learning management system, you affirm that you are at least 18 years of age or older.

Access to Your Information

Upon request to [email protected], we will provide you with confirmation as to whether we are processing your personal information, and have the data communicated to you within a reasonable time. You have the right to correct, amend, or delete your personal information where it is inaccurate or has been processed in violation of this Privacy Policy. We may require payment of a non-excessive fee to defray our expenses in this regard.  Please allow us a reasonable time to respond to your inquiries and requests.

Opt-Out for Direct Marketing

You may opt out at any time from the use of your personal information for direct marketing purposes by emailing the instructions to this email address: [email protected].  Please allow us a reasonable time to process your request.

In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of any Pursu, Inc. marketing email.  Customers cannot opt out of receiving transactional emails related to their account or their Orders. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases. 

California Residents

Pursu, Inc. does not monitor, recognize, or honor any behavioral advertising opt-out or do not track mechanisms, including general web browser “Do Not Track” settings and/or signals.

California residents should review their specific rights under the California Consumer Privacy Act (CCPA) here.


If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Pursu, Inc. aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access: Update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification: You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object: You have the right to object to our processing of your Personal Data.
  • The right of restriction: You have the right to request that we restrict the processing of your personal information.
  • The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent: You also have the right to withdraw your consent at any time where pursu agency LLC relied on your consent to process your personal information.
  • Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. We encourage you to review the Privacy Policy regularly for any updates. 

How to Contact Us

If you have questions about this Privacy Policy, please contact us via:

Pursu, Inc.
7040 Avenida Encinas Ste 104
Carlsbad, California 92011
United States