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In today’s fast-paced business environment, companies of all sizes are looking for ways to remain agile and cost-effective while adapting to changing market conditions. When it comes to hiring for your website and marketing needs, there are two options: a contractor or an employee. From flexibility and specialization to reduced overhead costs, hiring a contractor can be a smart move for businesses looking to stay competitive in an ever-changing landscape. We’ll explore why hiring a contractor is often better than bringing on an employee and discuss some of the key advantages that come with this approach.

& Control


of Skills

No Long-Term

Flexibility & Control:

While employees have their own sets of benefits, contractors offer more flexibility that can help businesses save time and money. This means that employers have greater control over their budget as they can set specific rates or negotiate fees according to their project requirements.

Hiring a contractor means you not only pay for the work they do, but you also have no other overhead such as office space, employee benefits, or equipment. Because they are also not tied to strict policies and overtime pay, they have the ability to adapt to different working styles and respond quickly to changing circumstances without needing additional approval. And because of their work-style independence and freedom to work during their most productive hours, they are likely to work nights and weekends ensuring the project gets done timely.

Consequently, the quicker a project gets done, the quicker a contractor gets paid! How about that for a win-win!?

Increased Productivity:

Another benefit of working with a skilled professional is increased productivity. Contractors are experts in their fields, and they can provide high-quality work quickly and efficiently. They are more likely to be productive at home with fewer distractions, such as interrupting co-workers, loud conversations, or F.O.M.O. They are also 52% less likely to take time off!*

"The average office worker is productive for less than 3 hours per day. While the contractor is productive on average 7 hours per day! They work harder than people in other professions because there’s a direct correlation between the time they spend working and how much they get paid."

Furthermore, contractors are typically self-starters and can work independently without requiring much supervision or direction from management. This level of autonomy translates into greater productivity and efficiency during project execution periods.

Specialized Skills and Expertise:

In addition to being more productive, contractors can bring fresh perspectives and ideas to your projects. Since they work with multiple clients in various industries, they have experience solving problems and creating solutions that may be unique to your business’s specific needs. Working with a team of contractors too also brings a variety of expertise!

No Long-Term Commitments:

Based on business demands, companies can hire contractors to ramp up or downsize their workforce with minimal risk.

When you hire a full-time employee, you commit to paying them a salary and providing benefits regardless of your business’s workload and therefore pay for unprodutive time (which we learned above is a LOT!). With a contractor, however, you only pay for the work they do when you need it. This means that if your business slows down or there isn’t much work to be done on a particular project, you aren’t stuck paying someone for unproductive time or dealing with HR and letting them go.


While there may be some situations where having full-time staff makes sense; relying solely on contracted workers can help businesses maintain low overhead expenses that can then be used towards other profitable initiatives within the company. If you require specialized skills needed only occasionally or seasonally or don’t want to deal with HR management obligations – consider bringing onboard contractors instead of salaried employees which could save money without sacrificing quality output from qualified experts!

In conclusion, hiring a contractor over an employee has clear benefits in terms of cost-effectiveness, flexibility, and productivity. By outsourcing tasks to a skilled contractor, you can achieve high-quality work without the burden of long-term employment obligations. Moreover, contractors are often experts in their field and can bring valuable insight to your business. Whether you’re looking for one-time or ongoing projects, consider the benefits of hiring a contractor for your next marketing campaign.

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